Guillermo Servigna
Creative Director


With over 25 years of experience across architecture, photography, and the visual arts, Guillermo brings a deeply interdisciplinary approach to the world of architectural visualization. Trained as an architect, his work is grounded in a rigorous understanding of space, structure, and form—but it’s his background in photography and the arts that gives his imagery its unique emotional weight and compositional clarity.

As founder and creative director of Artificiel, Guillermo leads the studio with a focus on narrative, atmosphere, and materiality—crafting visuals that go beyond documentation to evoke how architecture feels. His eye for light, tone, and detail has made him a trusted visual partner for architects, designers, and developers across Europe and beyond.

From concept to final frame, Guillermo’s process is driven by curiosity, precision, and a commitment to translating design into images that resonate—both visually and emotionally.

Hayden Brinkley
Creative Director


Hayden leads the creative direction of the Team, bringing a sharp eye for composition and over 20 years of experience in architectural visualization and design storytelling. 

With a background in architectural illustration and photography, he works closely with clients to shape visuals that are not only technically precise, but emotionally resonant. 

From luxury residences to large-scale developments, Hayden’s work reflects a thoughtful balance of form, material, and atmosphere—always with clarity, elegance, and intent.